GrubMarket Acquires Parsemony to Enhance Software Services for the Food Supply Chain Industry
We are excited to announce that GrubMarket has acquired Parsemony, a provider of enterprise software services based in Alameda, California. This acquisition is set to enhance our array of software products, including WholesaleWare and GrubAssist, by integrating Parsemony’s expertise and functionalities.
Founded in the late 1980s and rebranded in 2017, Parsemony, under the leadership of Colin Hare, has developed innovative software solutions such as the cloud-based POS system and custom software engineering services tailored for the fresh produce sector. These offerings are crucial for managing inventory, order workflows, and integrating with systems like QuickBooks.
Parsemony will maintain its management team post-acquisition and will continue serving its customers while expanding its technology offerings through GrubMarket’s products. Colin Hare emphasized the rewarding aspect of aiding food businesses transition to tech-driven operations, enhancing efficiency and modernization.
Mike Xu, CEO of GrubMarket, highlighted the strategic value of this acquisition, stating that it solidifies GrubMarket’s position as a leader in technology solutions for the food supply chain in America. He praised Colin’s deep understanding of the needs of produce wholesalers and his experience with significant industry players.
We warmly welcome Colin Hare and the Parsemony team to GrubMarket, anticipating great advancements in our mission to transform the food industry through technology.